The cult band OK Go have a knack of producing amazing dance routines to include their videos. An old favourite is an elaborate one involving treadmills. This is video is as close to genius as you will find on the internet. Timing is impeccable; the hours of practice have clearly paid off. Injuries must have been at an all time high with technical moves being performed. This is an example of creativity at its highest levels.
It’s refreshing to see a band make a low budget video which they have clearly enjoyed creating. Compare this to moody R’n’B stars having a dance in a club trying to catch the attentions of a young female. The humorous take on what is seen in the music industry as a mandatory occurrence thanks to MTV is more than welcome on any music channel. Change can be a good thing. This video won a Grammy for “best short-form music video”. An impressive feat by any means .
This short video has taken youtube by storm receiving a staggering 29,710,693 views and being favourited 199,481.
Sit back and enjoy!
Subscribe to:
Post Comments (Atom)
1 comment:
A good choice for a review - though you could have extended your post to try to figure out why this was such a hit on YouTube. You could also have covered how the band used YouTube - did they make the video with their record company (to be shown on the broadcast media, like MTV) or did they do it independently for YouTube, then get more coverage because it became so popular on the net? I'd imagine there's a story behind the vid - it might be good to tell it as part of the review - if only because everyone is so familiar with the clip itself.
Re the other posts - some good research - try to organise your posts more effectively and remember to proof read carefully.
Post a Comment